Perfectly PitchEd™
While you're waiting to be discovered, someone else just pitched your dream brand.
You don't need followers or a single brand deal to start. I'm a PR professional who pitched journalists for a living, and I'll teach you to pitch brands the same calm, step-by-step way, so outreach stops feeling scary and your income stops swinging from feast to famine.
AI can write the email. It can't build the relationship. That's the human skill I teach, and it's what gets you chosen.
- 15+ years in PR and brand-side work
- Supported APCO Worldwide on ChangeNOW: 262 coverage hits in 20 countries
- Zero followers needed to start
It's not you. It's the method nobody taught you.
I spent years on the other side of the inbox, pitching journalists flooded with pitches. Brand managers read pitches the same way. Here's where most creators get stuck, and what the person reading actually looks for.
Pitching everyone, everywhere
Sending the same DM to every brand you like. What the reader looks for: a pitch that's clearly meant for them, sent to the person who actually makes creator decisions. A journalist ignores a pitch that isn't for their beat. A brand manager does too.
Making it about you
"I'd love to work with you" and a link. What the reader looks for: what's in it for them. One clear idea that fits their goal, a little proof, and an easy way to say yes.
One message, then silence
No reply, so you assume it's a no. What the reader looks for: nothing, yet. They're busy. In PR, most of my replies came after a follow-up, not the first send. A tracked follow-up is often where the yes happens.
If pitching makes your stomach drop, you're not alone, and you're not behind. Fear of rejection and feeling like an imposter usually come from guessing. Journalists never cared how famous I was. They cared whether my pitch was useful. A brand reading a UGC pitch is checking fit, idea and proof, and all three can be learned from day one.
Cold pitching vs professional outreach
| Attribute | Cold pitching | Professional outreach |
|---|---|---|
| Goal | Hope someone notices you | Get chosen by the right brands |
| Method | The same DM, sent to everyone | Personalized emails, timed to real signals |
| Research | Guessing who to contact | Verified contacts and live brand signals |
| Follow-up | One message, then silence | Tracked and scheduled, every time |
| Result | One-off gigs, if any | First deals that grow into repeat, retainer-style deals |
| How it feels | Awkward, and easy to give up on | A calm routine you can repeat every week |
From "hoping a brand notices me" to pitching like a PR pro
Three steps. You can start on step one today, with zero followers and no brand deals yet.
The mindset shift
Pitching without imposter syndrome, even as a new creator. You stop asking for a favor and start offering brands something useful. My Simple Focused Activity™ (SFA) process keeps it to small, doable steps, so you know exactly what to do each week.
The PR pitch framework, plus the shortcut
The same five stages I used to pitch journalists, with tools that save you hours:
- Research with the brand database
- Timing using live brand signals
- The pitch with templates you personalize
- Follow-up that's tracked, not forgotten
- Portfolio that gives brands a reason to book you
From first deals to repeat deals
A first yes is the start of a relationship, not the end of a pitch. You learn how to deliver, follow up and turn first deals into repeat, retainer-style work, on your own terms.
Start where you are. Every price, upfront.
No pressure and no surprises. Pick the path that fits you today. You can always add more later.
New? Start here
Zero followers, no brand deals yet, or never pitched. This is your path.
See where you are today, with no judgment.
- ✓ About 3 minutes
- ✓ Scored across research, timing, the pitch, follow-up and portfolio
- ✓ Your first fix, plus the Perfect Pitch Audit Guide
- ✓ Founding member price, locked in while you stay
- ✓ A community of creators learning to pitch together and sharing wins
- ✓ Simple Focused Activity™ (SFA) process to set up your UGC business
- ✓ Mindset and Perfect Pitch Foundations: how to pitch brands with confidence
- ✓ Build your interactive portfolio so brands can find you
- ✓ Start here with zero followers and no brand deals
Also free: the Rate Calculator. Find out what to charge before a brand asks.
Ready for better, repeat deals?
For creators who want a system, the shortcut, or me in your corner.
Stop guessing who to pitch, and when.
- ✓ 100,000+ brands with verified contacts, across 250+ niches
- ✓ Live signals that show when a brand is ready to hear your pitch
- ✓ Up to 600 personalized emails a month, scheduled, with follow-ups on autopilot and open, click and reply tracking
- ✓ An interactive portfolio that shows you when brands view and engage with your work
Templates for what AI can help with. Lessons for the human part.
- ✓ SFA™ Roadmap workbook
- ✓ 5 video lessons: research, timing, the pitch, follow-up, portfolio
- ✓ Ready-to-adapt pitch and follow-up templates
- ✓ Interactive portfolio template
- ✓ A free Perfect Pitch Pro account (the outreach tools, brand database not included). Add the full database any time for $108.
The human part, one-on-one: your voice, your relationships, your dream brands.
- ✓ 90-minute 1:1 Pitch Strategy Session, with a pre-call review
- ✓ Call recording, written action plan and one follow-up email
- ✓ Brand activation: invitations onto brand campaigns I run, and matching to suitable brand opportunities
- ✓ PR support and award nominations, using my PR awards playbook
- ✓ 12 months of the full Perfect Pitch Pro brand database included (100,000+ brands across 250+ niches)
- Opportunities and support, not guaranteed campaigns, coverage or wins.
Skip the hours of hunting for who to pitch
Research is the slowest part of pitching, and it's where most creators give up. I teach the system, and I bring you the tool to run it: the Perfect Pitch Pro brand database.
brands with verified contacts, across 250+ niches, so your pitch reaches a real person instead of a general inbox.
that show when a brand is ready to hear your pitch, so your timing works for you.
personalized emails a month. Schedule them and follow up on autopilot, with open, click and reply tracking.
An interactive portfolio that shows you when brands view and engage with your work.
Templates are starting points, not scripts. You personalize every pitch, and you choose what's sent and when.
Perfect Pitch Pro brand database
12 months of access to 100,000+ brands with verified contacts, across 250+ niches. See live signals that show when a brand is ready to hear your pitch. Send up to 600 personalized emails a month, schedule them, and follow up on autopilot, with open, click and reply tracking. Plus an interactive portfolio that shows you when brands view and engage with your work.
Get 12 months of accessAfter checkout, you'll get an email to set up your account within 24 hours.
Already in Purposed to Prosper? 12 months of the full database is included.
The database helps you find and time your pitches. Results depend on your niche, your work and the brands you pitch.
You don't have to figure this out alone
Pitching can feel lonely when you're doing it on your own. Inside Daily Bread UGC on Skool, you're learning alongside creators at every stage, from first pitch to repeat deals.
- Founding member price, locked in while you stay
- A community of creators learning to pitch together and sharing wins
- Simple Focused Activity™ (SFA) process to set up your UGC business
- Mindset and Perfect Pitch Foundations: how to pitch brands with confidence
- Build your interactive portfolio so brands can find you
- Start here with zero followers and no brand deals
Founding member price. Join now and your $9 a month is locked in for as long as you stay. The price will go up for people who join later.
Join the communityBilled monthly through Skool.
Find out what you should really be earning from brands
Stop underpricing your content. Answer a few questions about your experience, niche, and deliverables to get a personalized rate range you can drop straight into your rate card.
Hear it from creators pitching the Daily Bread way
Before you start
Do I need followers to start?+
No. UGC is content brands use on their own channels and in their ads, so a brand is looking at your content, your idea and how you pitch, not your follower count. You can start with zero.
I've never pitched a brand. Is this for me?+
Yes. Start here: take the free Perfect Pitch Audit to see where you are today, then join the community for $9 a month to learn the foundations alongside other creators.
What do I get in the community?+
- Founding member price, locked in while you stay
- A community of creators learning to pitch together and sharing wins
- Simple Focused Activity™ (SFA) process to set up your UGC business
- Mindset and Perfect Pitch Foundations: how to pitch brands with confidence
- Build your interactive portfolio so brands can find you
- Start here with zero followers and no brand deals
How is this different from other UGC courses?+
Most UGC training focuses on making content. I focus on the part that gets you paid for it: pitching. It's the method I used to pitch journalists in PR (research, timing, the pitch, follow-up and portfolio), rebuilt for brand deals, with the brand database and templates as your shortcut.
Can't I just use AI to write my pitches?+
Yes, use it. I use AI for roughly 80% of the grunt work: research, drafts, organizing. But AI can write the email. It can't build the relationship. That part is the human skill I coach you on, and it's what gets you chosen.
Do you pitch on my behalf?+
No. I teach you to pitch the way I pitched journalists. You stay in control of every send. The templates are starting points you personalize, never copy and paste, and the relationship is always yours.
What's the difference between Purposed to Profit and Purposed to Prosper?+
Purposed to Profit ($197 a year) is my pitching system to work through at your own pace: workbook, video lessons, templates and portfolio template, plus a free Perfect Pitch Pro account (the outreach tools, brand database not included). You can add the full database for $108.
Purposed to Prosper ($497 a year) is the high-touch tier: a 90-minute 1:1 Pitch Strategy Session with me, brand activation, PR and awards opportunities, and 12 months of the full brand database included.
What does it cost, and how is it billed?+
The Perfect Pitch Audit and the Rate Calculator are free. The community is $9 a month. Purposed to Profit is $197 a year and Purposed to Prosper is $497 a year. All three are tiers in my Skool group and are billed through Skool. The brand database on its own is 12 months of access for $108, and it's included in Purposed to Prosper.
Stop waiting to be discovered. Start pitching like a pro.
Take the free audit today. In about 3 minutes, you'll know your first fix, whether you've pitched a hundred brands or none at all.